We were asked to create a visual brand identity for PAKCon 2021. That year’s motto was “The Art Of Dissent”, which we were to use as inspiration when developing the identity. It also needed it to be flexible enough for both online and print assets. On top of the identity, we also created digital assets for the communication channels and produced and implemented on-site print assets for the event (such as banners and posters).

Our idea was to create a modular visual communication solution that still reflected 2021’s motto. The PAKCon letters were abstracted as part of the modular design process, then applied as visual elements throughout the process. The abstracted letters invite a playful approach to the identity and provide a simple, inviting, curious and informative solution to the requirement for a large and varied range of assets for the day-long event.