Carimera is Allmedica’s first direct-to-consumer product that focuses on ailments that consumers are reluctant to discuss openly. This specialized sub-brand will focus solely on constipation. The brand was launched in June 2021 and the products are currently sold directly online. Aside from the brand identity, we were also responsible for designing the advisor website and the online shop. On top of that, we also provided art direction for the packaging of the two Carimera products and we created various print and online assets.
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